to think

The essence of knowledge is having it, to apply it;
not having it, to confess your ignorance.


As far as we know, 'to think' might very well be the most typical human behaviour. Some philosophers have suggested that mankind only started thinking after leisure came into existence. This created the opportunity not just to react, but to watch differently, to hear without anxiety, to enjoy and to feel. Security and safety without stress, without pressure, without distraction. To reflect, to dream and to connect! From there, to grow, to do things differently, to rejuvenate, to change, to innovate?

Children learn to think; grown-ups lose the capability! Do grown-ups still have spare time at all? Commuting to work, supper at six o'clock, the sitcom on TV, the eight o'clock news, washing the car in the weekend, followed by the the visit to grandpa and grandma? Habits, customs, issues of the day? What happened to our spare time? When do we take time to think?

Do organisations have spare time? Is it possible for an organisation to think, when its employees no longer have spare time? How much 'thinking' would an organisation require to be able to grow, to rejuvenate, to change, to innovate?


At Digital Knowledge we believe that acting without thinking doesn't make sense. In many situations we see that decisions are made based on past 'experience', usually ideas that have complete frozen in time. By taking time to think first, we are able to greatly enhance the impact, quality and effectiveness of our decisions. Doing more by thinking first.